While the information developed in a heritage project is of primary importance in ongoing communication, it is increasingly important that communities and groups use effective graphic design techniques to ensure that information and messages are as compelling and as memorable as they can be.
Heritage Manitoba encourages anyone developing a heritage project—a research report, a walking tour, a promotional sign, a website—to invest some time and effort (and a bit of money if the job is big enough) into the employment of a graphic designer to ensure that the resulting product is attractive and completely useful – it's amazing how a graphic designer can refine information to develop certain projects.
Some of the key benefits of using a graphic designer:
- A graphic designer knows how to grab attention. No matter how interesting and useful the content of a heritage project may be, it is first appearances that count. And a designer is the expert on that aspect of communication
- You want to make sure that your products look good and grab the eye of your viewers. Good design will make your products stand out against others
- If your community or group is developing a number of projects, it is a good idea to have them graphically linked. A graphic designer will be able to think through this kind of situation and come up with an overall look – for different products
- Graphic designers have training in the technical aspects of design and communication, and will be especially skilled and knowledgeable about computers, programs and new digital communication approaches
- Some communities do enough work that they need a logo – as a shorthand visual means to remind the community and others about your existence, and purpose. A graphic designer is adept at this
- Good graphic design tells viewers and visitors that you are taking them seriously, that you have thought about their communication needs and are willing to invest in their time